Markup Calculator

Calculate the selling price, markup percentage, or cost from any two known values. Convert between markup and profit margin instantly.

Cost ($)

Markup (%)

Results

$60.00

Selling Price

$20.00

Profit per Unit

Cost$40.00

Markup50%

Profit Margin33.3%

25% markup20.0% margin

50% markup33.3% margin

75% markup42.9% margin

100% markup50.0% margin

150% markup60.0% margin

200% markup66.7% margin

Markup is the percentage added to cost to get the selling price:

Selling Price = Cost × (1 + Markup%/100)

Margin is profit as a percentage of the selling price:

Margin = (Selling Price − Cost) ÷ Selling Price × 100

A 100% markup means you sell for double the cost, giving you a 50% profit margin. These are different ways of expressing the same profit.

What is a standard markup?

It varies by industry. Retail clothing often uses 50-100% markup, grocery 25-50%, restaurants 200-300% on food, and jewelry 50-100%.

How do I convert markup to margin?

Margin = Markup / (100 + Markup) × 100. For example, a 50% markup = 50/150 × 100 = 33.3% margin.

Should I use markup or margin?

Use markup when setting prices from cost. Use margin when analyzing profitability from revenue. Both describe the same profit differently.